HERE IS WHAT SOME OR OUR CLIENTS AND PARTNERS HAVE TO SAY...
“We were greatly impressed with Fifer Design Studio’s design process – they had their architectural and interiors team working together to develop a ‘Seamless Design’. ”
-Dr. Brett Barney
“We used Fifer Design Studio for our new practice and training facility in Scottsdale. The results were first rate. The planning, execution, and attention to detail were exactly what we needed. I would highly recommend Fifer Design Studio to any person looking for a quality result.”
-Dr. Michael Schuster
Client
“Fifer Design Studio’s expertise in dental office design and the teamwork between everyone who participated in building my office resulted in a beautiful, well-constructed office based off a design that works and flows seamlessly.”
-Dr. Brady Gard
Client
“When Fifer Design Studio is given the opportunity to incorporate the interior finishes into their plans, the project flows smoothly, is less frustrating for the client, and is completed on time. The attention to detail that the Fifer Design Studio team gives to the project allows us to achieve the client’s desires the first time around.”
-Kevin Austin
Construction & Project Management
General Contractor
“Fifer Design Studio is the premier architectural firm for dental office design. They provided the ultimate knowledge and service from space planning all the way through final construction of my office. Their attention to detail was beyond my expectations and I would highly recommend their services.”
-Dr. Jeffrey D. Clark
Client
“Fifer Design Studio’s architectural ideas were fantastic. They helped me design my dream office, and the results were beautiful.”
-Dr. Gregg Jepson
Client
“I have just completed my plan review on your project at 11111 N. Scottsdale Road. I would like to congratulate you and your team, for a job that is one of the most professionally presented set of first review plans I have seen in a long time. Well done!!!!”
-John Turcotte
City of Scottsdale
“Fifer Design Studio is far and above superior in providing the right plans with the right information for any contractor. The Fifer Design Studio team has developed the "kick-off" meeting which brings everyone (contractor, mechanical engineer, electrical engineer, dental equipment supplier, and the doctor) together prior to the submittal to the city for approval. This meeting fosters everyone to be on the same page and produces an environment of collective success to the project. I truly wish every Dentist/Dr. would use Fifer Design Studio so that all of our projects would go as smooth.”
-David Rosas
Patterson Dental
Dental Equipment Supplier
“We were looking to create an office with extreme creativity, not just four walls. Fifer Design Studio exceeded our expectations. They have exactly the talent that we were looking for.“
-Dr. Mitch Cooper
Client
“We love the office!!! The flooring, soffits, and sloping walls make it unique! Great design from you all. Thanks!”
-Heather VanderSchaaf
Client
“Fifer Design Studio always responds promptly to emails sent or to phone calls made regarding any questions we have. There have been times when our clients decided to add or revise items in the plans and they have been more than willing to accommodate these needs.”
-Gina Kaiser
Kaiser Construction LLC
General Contractor
“Fifer Design Studio took mere conceptualizations and dreams and turned them into a reality. Our office is not only an aesthetic state of the art, highly functional office, but also our home away from home. Fifer Design Studio has truly set the standard and raised the bar for dental office designing. I would not even consider another architect.”
-Dr. Tom Mack
Client
“All of us really enjoy coming to work in our new space. Business is growing and in the direction of the quality of guests we desire to serve.”
-Dr. Don Wilcox
Client
WANT TO KNOW WHO ELSE HAS WORKED WITH US?
PARTIAL DENTAL CLIENT LIST...
Elegant Smiles
General Dentistry
Sizes ranging from 2,000 SF- 6,000 SF
Locations in: Mesa, Prescott, Gilbert, Chandler, Peoria, Phoenix, Tucson
Airline Clinic
Community pediatric office facility
5,100 SF
Pediatric Dentistry
Houston, Texas
Dr. Caroline Febres
Pediatric Dentistry
Size: 1,000 - 1,500 SF
Houston, Texa
Dazzle Dental
General Dentistry/Orthodontics/Pediatric Dentistry
Sizes ranging from 4,500 SF- 7,200 SF
Locations in: Anthem, Phoenix, Glendale, Mesa, Gilbert, Queen Creek, Surprise
Dr. Thomas Mack
General Dentistry
Sizes ranging from 2,200 SF- 2,800 SF
Locations in Phoenix, Arizona and Landrum, South Carolina
Dr. Mark Brannon
General Dentistry
Sizes ranging from 2800-3200 SF
Locations in Phoenix & Scottsdale
Dr. Pete Spilotro
General Dentistry
Sizes ranging from 1,500 SF- 2,700 SF
Locations in Phoenix
Valley Endo
Endodontics
Sizes ranging from 2,000 SF- 3,600 SF
Locations in: Phoenix, Chandler, Glendale, Tucson, Peoria
Dr. Kalmeta
General Dentistry
Sizes ranging from 2,700 SF - 2,900 SF
Locations in Avondale, Anthem, and Surprise
Dr. Shashi Kapur
Pediatric Dentistry & Orthodontics
Sizes ranging from 2,300 SF - 4,450 SF
Locations in Chandler and Phoenix
Dr. J. Brent Sanders, DDS
Periodontics
Sizes ranging from 1,650 SF - 2,420 SF
Locations in Glendale & Anthem
Dr. Schuster
Schuster Foundation
Bio Esthetic Dental Office & Training Facility
6,200 SF
Scottsdale
Dr. Larry J. Davis
Orthodontics
3,230 SF
Glendale
Dr. Richard Brenke
Pediatric Dentistry
4,260 SF
Glendale
Dr. Charles Gatti
General Dentistry
3,000 SF
Glendale
Drs. Scott & Shandy Condie
Cosmetic Dentistry
3,750 SF
Gilbert
Dr. Brian Dorfman
Oral Surgeon
2,350 SF
Anthem
Dr. Taylor Kim
General Dentistry
2,000 SF
Mesa
Dr. Eric Nielson
Endodontics
2,500 SF
Mesa
Dr. Thomas V. McClammy
General Dentistry
2,650 SF
Scottsdale
Dr. Chad Whiting
General Dentistry
3,000 SF Mesa
Dr. Spencer Wilson
Oral Surgery
3,260 SF
Mesa
Dr. Louis Visser
General Dentistry
2,400 SF
Phoenix
Dr. Nelson Mar
General Dentistry
4,800 SF
Litchfield Park
Dr. Douglas Beischel
Dr. Beth VanderSchaaf
General Dentistry
3,800 SF
Scottsdale
Dr. Mark A. Kerr
Endodontics
2,600 SF
Mesa Dr.
Richard E. Feldhake
General Dentistry
2,350 SF
Scottsdale
Dr. Anita Elliott
General Dentistry
2,900 SF
Chandler
Dr. Vu Minh Vo
General Dentistry
2,450 SF
Surprise
Dr. Alicia Baryla
General Dentistry
2,700 SF Glendale
Dr. Ryan Wallin
General Dentistry
4,000 SF
Mesa
Dr. Marloin Cummings
General Dentistry
2,300 SF
Chandler
Dr. Rick Ostler
General Dentist
2,400 SF
Peoria Dr.
Lori Anderson
General Dentistry
1,800 SF
Phoenix
Dr. Joe Bryant
Orthodontics
2,850 SF
Phoenix
A Small World Pediatric Dentistry
Dr. Daniella Vasquez
Dr. Soledad Razuri
Pediatric Dentistry
3,800 SF
Phoenix
Dr. Ryan Halls
General Dentistry
2,225 SF
Gilbert
Dr. Brett Barney
General Dentistry
3,800 SF
Tucson
Dr. Mark Engel
Dr. Nathan Smith
General Dentistry
4,000 SF
Mesa
Dr. Hammond
Oral Surgery
3,000 SF
Surprise
Dr. Paul Owens
General Dentistry
1,500 SF
Phoenix
Dr. Darron Mortenson
Orthodontics
3,200 SF
Queen Creek
Dr. Masih Shahlaie
Periodontist
1,800 SF
Surprise
Dr. Sara Mosley
General Dentistry
1,475 SF
Scottsdale
Dr. Jay Galati
Orthodontics
2,600 SF
Scottsdale
Dr. Michael J. Gengle
General Dentistry
2,300 SF
Peoria
Dr. Dan Downs
General Dentistry
1,800 SF
Casa Grande
Dr. Louis Maro
General Dentistry
3,300 SF
Phoenix
Dr. David Bernath
General Dentistry
2,450 SF
Gilbert
Dr. Gary Brigham
Dr. Melissa Goins
Orthodontics
4,000 SF
Cave Creek
Dr. Bryan Jakobson
General Dentistry
2,500 SF
Phoenix
Dr. Garick Ho
General Dentistry
1,300 SF
Gilbert
Dr. Cory Giles
General Dentistry
2,000 SF
Mesa
Dr. Rima Peters
General Dentistry
2,300 SF
Tempe
Dr. Sarina Mercado
Endodontics
2,000 SF
Cave Creek
Dr. Gus Khalifa
Dr. Tom Lammot
Endodontics
2,700 SF
Phoenix
Dr. Jerome Riddle
General Dentistry
2,500 SF
Phoenix
Pediatric Dental Specialists
Dr. Kimberly Sherrill
Dr. Joe Creech
Dr. Jonathan Staker
Dr. Brad Ball
Pediatric Dentistry
2,600 SF
Chandler
Dr. Jamie Stowitts
General Dentistry
2,700 SF
Scottsdale
Dr. Jason Augustine
Periodontal
2,500 SF
Phoenix
Dr. Justin Phillipp
General Dentistry
2,250 SF
Chandler
Dr. Tam Le
Dr. Duc Pham
General Dentistry/Plastic Surgery
3,000 SF
Phoenix
Dr. Dave Haralson
Oral Surgery
2,900 SF
Gilbert
Dr. Pete Spangenberg
Oral Surgery
3,650 SF
Gilbert
Dr. Dana Weinreich
General Dentistry
2,600 SF
Fountain Hills
Dr. John Kim
Dr. John Ryu
General Dentistry
2,125 SF
Litchfield Park
Dr. Shayne Guffey
General Dentistry
1,900 SF
Gilbert
Dr. Massoud Eftekhari
General Dentistry
2,100 SF
Queen Creek
Dr. Trupti Nadkarni
General Dentistry
2,100 SF
Chandler
Dr. Jason Zuch
Periodontist
1,225 SF
Phoenix
Dr. Jeremy Cull
Oral Surgery
2,875 SF
Casa Grande
Dental Specialty Associates
Orthodontics, Oral Surgery, Endodontic, Prosthetics
4,920 SF
Gilbert
Dr. Matthew Pagani
Oral Surgery
1,485 SF
Scottsdale
Dr. Patrick Carter
General Dentistry
1,600 SF
Gilbert
Dr. Courtney Brooks
Dr. Karen Nett
Pediatric Dentistry
2,800 SF
Phoenix
Dr. Jana Long
General Dentistry
2,685 SF
Cottonwood
Dr. Peter Lee
General Dentistry
2,700 SF
Chandler
Dr. Roy Song
Dr. Chris Du
General Dentistry
1,500 SF
Glendale
Dr. Ken Frick
Dr. Doug Thomas
Endodontics
1,950 SF
Scottsdale
Dr. Thomas Kim
General Dentistry
2,500 SF
Phoenix
Dr. Monte Wells
General Dentistry
3,125 SF
Chandler
Dr. Bruce Okun
Dr. Amy Okun
General Dentistry
3,000 SF
Tempe
Dr. Glen Bui
General Dentistry
2,125 SF
Glendale
Dr. Mark Peck
Cosmetic Dentistry
3,800 SF
Scottsdale
Dr. Masters
Gary Gold
Jack Ross
General Dentistry
3,000 SF
Peoria
Dr. Kevin Rauter
General Dentistry
2,800 SF
Fountain Hills
Dr. Charles Beier
General Dentistry
1,900 SF
Payson
Dr. Terry Belden
General Dentistry
Schematic Design
Phoenix
Dr. Gwen Huynh
General Dentistry
1,450 SF
Peoria
Dr. Robert Walker
Orthodontics
3,000 SF
Chandler
Dr. Rod Gore
General Dentistry
4,050 SF
Scottsdale
Dr. Brenda Taege
General Dentistry
1,300 SF
Scottsdale
Dr. Stephanie Walker
General Dentistry
1,850 SF
Chandler
Dr. Forbes Morse
General Dentistry
2,175 SF
Peoria
Dr. Curt Bowman
General Dentistry
3,700 SF
Prescott
Denture Solutions Unlimited
New Denture Lab
1,930 SF
Glendale
Kidz Connextion Dental Office
Pediatric Dentistry
4,495 SF
Phoenix
Dr. Abdelghani
General Dentistry
1,570 SF
Phoenix
Dr. Anantuni
General Dentistry
1,660 SF
Chandler
Dr. Bischoff
General Dentistry
3,000 SF
Peoria
Dr. Blythe
General Dentistry
1,500 SF
Scottsdale
Dr. Clark
General Dentistry
3,200 SF
Scottsdale
Dr. Clifford
General Dentistry
2,600 SF
Mesa
Dr. Cooper
General Dentistry
3,000 SF
Scottsdale
Dr. Cordon
Orthodontics
2,000 SF
Anthem
Dr. Jenkins
General Dentistry
2,800 SF
Chandler
Dr. Jensen
Dr. Sorcinelli
General Dentistry
2,400 SF
Glendale
Dr. Jepson
Dental Office
General Dentistry
2,300 SF
Gilbert
Dr. Matt Jones
Orthodontics
2,200 SF
Gilbert
Dr. Michael Jones
General Dentistry
2,500 SF
Avondale
Dr. Kane
Endodontics
2,300 SF
Goodyear
Dr. Kohler
General Dentistry
3,100 SF
Phoenix
Dr. Levinson
General Dentistry
3,010 SF
Phoenix
Dr. Maleki
Prosthodontics
1,500 SF
Scottsdale
Dr. Mansfield
Oral Surgery
2,955 SF
Glendale
Dr. Mason
Orthodontics
1,870 SF
Avondale
Dr. Curtis
General Dentistry
2,100 SF
Mesa
Dr. DeQuiroz
General Dentistry
1,810 SF
Phoenix
Dr. Dobash
General Dentistry
2,085 SF
Peoria
Dr. Engel
Oral Surgery
2,800 SF
Chandler
Dr. Feldman
Orthodontics
2,460 SF
Surprise
Dr. Galindo
Prosthodontics
2,100 SF
Phoenix
Dr. Gard
General Dentistry
2,370 SF
Chandler
Dr. Guyette
Oral Surgery
Avondale
2,585 SF
Dr. Harris
General Dentistry
1,660 SF
Mesa
Dr. Heap
General Dentistry
3,000 SF
Tempe
Dr. Hudson
General Dentistry
2,450 SF
Gilbert
Dr. Moyer
General Dentistry
2,200 SF
Phoenix
Dr. Naik
General Dentistry
2,100 SF
Phoenix
Dr. Naisbitt
Implant Surgery
2,390 SF
Scottsdale
Dr. Pavlics
Dr. Fow
General Dentistry
2,220 SF
Phoenix
Dr. Pico
General Dentistry
1,755 SF
Gilbert
Dr. Ramsey
Pediatric Dentistry
3,400 SF
Scottsdale
Dr. Reed
General Dentistry
2,700 SF
Scottsdale
Dr. Riehm
Endodontics
1,230 SF
Phoenix
Dr. Setoodeh
General Dentistry
2,095 SF
Chandler
Dr. Stojanovic
General Dentistry
3,045 SF
Chandler
Dr. Suresh
General Dentistry
2,900 SF
Mesa
Dr. Taylor
General Dentistry
2,590 SF
Maricopa, Arizona
Dr. Teague
General Dentistry
2,500 SF
Scottsdale
Dr. Welch
Pediatric Dentistry
4,100 SF
Gilbert
Dr. Wilcox
Cosmetic Dentistry
2,600 SF
Glendale
Dr. Wilson
General Dentistry
3,000 SF
Surprise
Dr. Wolff
General Dentistry
2,300 SF
Gilbert
PARTIAL VETERINARIAN CLIENT LIST
Dr. Josh Sosnow
Veterinarian
3,175 SF
Scottsdale
Dr. Linda Elliott
Veterinarian
4,200 SF
Phoenix
Dr. Randy Walker
Veterinarian
3,400 SF
Sun Lakes
Dr. Burns
Dr. Griswold
Veterinarian
3,200 SF
Gilbert
PARTIAL MEDICAL CLIENT LIST
Scottsdale Medical Clinic
Exterior Remodel
Scottsdale
Dr. Bill Fulton
Aesthetics
2,100 SF
Gilbert
Desert Valley Urgent Care
Urgent Care Facilities
5,600 SF
Chandler
New Millennium Family Practice
Family Practice Medical Office
4,100 SF
Chandler
Oasis Plastic Surgery & Spa
3,000 SF
Scottsdale
OSR Physical Therapy
2,260 SF
Peoria
Choice Medical Imaging
2,100 SF
Mesa
MWR Physical Therapy
4,300 SF
Chandler
West Thunderbird Imaging
Radiology Facility
9,100 SF
Peoria
Dr. Mike Herrera
Medical Office Tenant Improvement
2,850 SF
Gilbert
Thunderbird Nursing Home
Porte Cochere Design & Interior Remodel
Glendale
Sunrise Urology
Dr. John Lin
4,000 SF
Chandler
Dr. Scott Berkman
Pediatric Urology
Medical Office
2,300 SF
Glendale
Cornerstone Women’s Care
OBGYN Medical Office
5,200 SF
Phoenix
Dr. Fullmer
Podiatry
2,100 SF
Gilbert
University OBGYN
Medical Office Tenant Improvement
5,250 SF
Gilbert
East Scottsdale Medical
Drs. Baird & Drummond
Family Practice and Pediatric Medical Office
3,000 SF
Scottsdale
Gateway OBGYN
Medical Office Tenant Improvement
4,450 SF
Mesa
TMC Radiology
Office Remodel
Chandler Therapro
Physical Therapy
900 SF
Phoenix
Southwest Internal Medicine
Dr. Roberto Ruiz
2,525 SF
Phoenix
Sacred Heart Hospice
Tenant Improvement
1,450 SF
Phoenix
Dynamic Rehab
Tenant Improvement- Rehab & Hand Therapy
2,000 SF
Chandler
Performance Physical Therapy
Tenant Improvement
1,350 SF
Surprise
Sonoran Medical Imaging
Tenant Improvement
Sizes ranging from 3,600 SF to 4,200 SF
Locations in: Phoenix & Mesa
Dr. Marylin Laughead
OBGYN Tenant Improvement
2,900 SF
Scottsdale
Foothills Family Medicine
Schematic Design
Ahwatukee
AZ Vision
Schematic Design
Phoenix
Arizona Pediatrics
Schematic Design
Phoenix
Total Health Imaging
Office Remodel
Surprise
Westridge OBGYN
Schematic Space Planning
Phoenix
Desert Palms Surgical Group
Tenant Improvement
6,700 SF
Scottsdale
Associates & Family Medicine
Medical Office Shell Building & Tenant Improvement
6,750 SF
Mesa
Desert Valley Radiology
Tenant Improvement
1,100 SF
Phoenix
PARTIAL LIST OF OTHER TYPES OF CLIENTS:
Including, but not limited to: Corporate Office, Retail, Restaurant, Hospitality, & Residential
Val Vista Corporate Center
Interior & Exterior Renovation
Chandler
Leighton Roberts
Commercial Shell Buildings
Locations in: Gilbert & Phoenix
Kenneth Meyer
Commercial Shell Buildings
Locations in: Mesa & Chandler
Bradley Tinker
Tenant Improvements
Gilbert
Thomas Towers
Conceptual Design
Phoenix
Champion
Conceptual Designs for Tenant Improvements
Various Developments in Arizona
Jackson Hole Partners
Building Addition for Retail
Casa Grande
Arcadia Management Group, Inc
Vanilla Shell Building
Phoenix
S.L.A.M. Development
Shell Building Design
Mesa
D.R. Mattson, Inc
Shell Renovations & Tenant Improvements
Various locations in Arizona
DES
Office Remodel
Apache Junction
Heywood Realty & Investment
Office Tenant Improvement
Gilbert
Precision Dance & Cheer
Dance Studio
4,300 SF
Gilbert
US7, LLC
Law Office Tenant Improvement
1,950 SF
Gilbert
White Consulting Group
Office Tenant Improvement
1,600 SF
Gilbert
Resort Solutions
Office Remodel
4,000 SF
Scottsdale
Iridium
Industrial Building Design
Chandler
Arizona Nutritional Supplements
Building Addition Design
Chandler
Tillery Massage Office
Massage and Eyelash Spa
2,000 SF
Gilbert
Chain Reaction
Schematic Design for Jewelry Store
Phoenix
Renaissance Community Partners
Tenant Improvement
5,400 SF
Gilbert
K&L Venture, LLC
Schematic Design for Law Office
2,800 SF
Scottsdale
Adaptive Health
Office Tenant Improvement
3,400 SF
Mesa
Flowers Team Real Estate
Office Tenant Improvement
2,300 SF
Chandler
TaTa4Now
Larry Turner
CPA Office
Tenant Improvement
2,000 SF
Gilbert
Good Earth Offices
Office Tenant Improvement
2,500 SF
Gilbert
Mirage Pools
Office Tenant Improvement
1,150 SF
Gilbert
Westwind Community School
Tenant Improvement
15,000 SF
Phoenix
SGA Enterprises
Building Addition
Show Low
Office for Darcy Myers
Tenant Improvement
1,850 SF
Gilbert
State Farm Insurance
Paul Sherman
Office Tenant Improvement
1,700 SF
Chandler
State Farm Insurance
Brenda Wix & Von Dix
Office Tenant Improvement
1,500 SF
Scottsdale
Palm Desert Plaza Executive Suites
Office Tenant Improvement
7,400 SF
Avondale
G’ieber Value Fund, LP
Executive Suites Office Tenant Improvement
12,000 SF
Gilbert
Michael Williamson
Office Tenant Improvement
900 SF
Gilbert
Chloe Hannah Enterprises
Office Tenant Improvement
3,000 SF
Gilbert
Ironwood Executive Suites
Tenant Improvement
2,650 SF
Scottsdale
Will Train
Tenant Improvement- Fitness Center
1,850 SF
Scottsdale
Brewer Caldwell Real Estate/Mortgage
Office Tenant Improvement
5,000 SF
Chandler
Rolex Development Retail
Commercial Buildings
Glendale
Billards 4U Retail
Tenant Improvement
Mesa
Breakthrough Health & Fitness, LLC
Fitness Center Tenant Improvement
2,500 SF
Phoenix
Little Gym of Chandler
Fitness Center Tenant Improvement
4,300 SF
Gilbert
Greenbacks Store #87
Retail Tenant Improvement
11,000 SF
Tempe
Kid’s Treasures
Retail Tenant Improvement
2,100 SF
Tempe
American Family Insurance
Sue Beyer Office
Tenant Improvement
1,200 SF
Gilbert
LandAmerica Transnation
Office Tenant Improvement
1,950 SF
Phoenix
Ron Anand, CPA
Office Tenant Improvement
3,000 SF
Phoenix
Darque Tan
Tenant Improvement
3,300 SF
Scottsdale
Hacienda Motorcycles
24,000 SF
Scottsdale
The Wig Store
Tenant Improvement
Tempe
Embassy Suites Hotel Remodel
Interior Renovation
Phoenix
Domino’s Pizza
Tenant Improvements, New Shell Building Designs, & Interior/Exterior Renovations
Various Locations in Arizona
Corbin’s Restaurant
Exterior and Interior Renovation
Phoenix Mango
Tango Café
Conceptual Restaurant Design
Oldsmar, Florida
Emerald Smoothie
Tenant Improvement- Restaurant
Phoenix Personal
Chef Catering
Tenant Improvement
2,000 SF Mesa
La Salsita Restaurant
Tenant Improvement
2,350 SF
Phoenix
Brunchies
Façade Renovation
Chandler
Cornish Pastry
Feasibility Services
Mesa
Country Inn
Conceptual Designs
Alberquerque, NM
Hampton Inn
Conceptual Designs
Poway, CA & Phoenix
Kachina Townhomes
Schematic Designs
Wickenburg
Maryland Lakes Condominiums
Glendale
Elliott Residence
Chandler
Sosnowitz Residence
Scottsdale
Greg Residence
Scottsdale
Miller Residence
Phoenix
L.R.H. Residence
Phoenix
Leonard Residence
Phoenix
Goettl Residence
Phoenix
Collins Residence
Phoenix
Benjamin Residence
Tempe
Baker Residence
Paradise Valley
Brannan Residence
Phoenix
Dunnagin Residence
Phoenix
Broome Residence
Phoenix
Boyd Residence
Phoenix
Schott Residence
Phoenix Sprentall
Residence
Phoenix
Dijulio Residence
Phoenix
Dosek Residence
Phoenix
Esposito Residence
Phoenix
Smith Residence
Phoenix
Jenkins Residence
Phoenix
SUCCESS BY DESIGN