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Commitment
To what?
Ownership
Accepting responsibility, be accountable for the results you get
Integrity
How do you conduct business? How do you treat business partners, team members?
Excellence
What is the level of quality do you deliver your services? What are you expecting from your team members?
Communication
How do you communicate with your clients, co-workers, colleagues, team members, customers, business partners?
Success
How do you define success? What measure do you use? Is success and end achieved by some means?
Education
What is your definition of education beyond academic definition?
Team Work
Spoken often, but is it really achieved in your practice? What exactly is team work?
Balance
How do you view your team? Are they employees punching the clock, or are they contributors to your success, and do you contribute to theirs? Are you sensitive to their family life?
Fun
Often, work is not described as fun, but what if it is? What could your team achieve if they enjoy coming to work?
Business Processes
Do you have a process in place for intake, treatment, billing, and marketing, phone answering procedures, confirming appointment, follow up?
Consistency
When a patient comes to visit a second and a third time, will they have the same exact experience? Is that important?
Gratitude
Gratitude is very simple; you just need to be grateful to you patients, team members, and to everyone contributing to your success.
Abundance
Sometimes it is easier to have a scarcity mentality; there is never enough patients, to many competitors, economic conditions are bad, etc. Abundance is about understanding that there is enough for everyone, knowing that for you to win your competitor doesn’t have to lose. Abundance can only be achieved by your own thinking and outlook.
If you think about these 14 points of culture, and answer the questions, you will have a very powerful marketing tool. You can proudly frame it and hang it on the reception, treatment, and break room walls; communicate your principles.
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