Get results with these marketing ideas

• School Newsletter Ads
  • Many schools will allow you to post newsletters to school bulletin boards, all you have to do is to  ask
• Public Relations
  • If you want to establish your practice as the leader in your dicepline , then put out press releases about innovations, equipment and technology advances in dentistry that your practice is adopting or using to benefit them. This could give you a Unique Selling Proposition.
• Brochures
  • No Practice should be without literature about their practice. The most important thing to consider about Brochures is to list the features of your services and the benefits they produce for your patients. Remember the WIIFM (What’s in it for me) concept. Whenever your patients consider something, they will ask what’s in it for me.
• Google AdWords
  • Google AdWords is a good and efficient marketing tool. It is also very inexpensive to advertise and you can control the advertising budget within Google. If you have any question; please do not hesitate to contact us for help.
• Piggy Back Invoice Mailings
• Email Blasts to your current patients
  • This approach can be very helpful but can also be annoying. You can blast emails to patients who opt-in and provide them with health and hygiene information. Make sure you comply with spamming laws by using a reputable email marketing company such as www.constantconatct.com or www.firedrum.com
• Cinema Advertising
  • This is perhaps the most overlooked and cost efficient way to advertise. Movie theaters have captioned audience and they may just be your target. Try it and test and measure the results.
• Referral System
  • We’ve talked about the referral system in the BizTip issue number 2 located at http://www.fiferdesign.com/fiferbiztipsissue2.jsp, use it.